tag:blogger.com,1999:blog-82963018424258416212024-03-13T05:03:58.704-07:00Rhianna's Film blogRhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.comBlogger9125tag:blogger.com,1999:blog-8296301842425841621.post-86597700400458224262013-11-29T04:00:00.003-08:002013-11-29T04:03:28.753-08:00Media production Essay<strong style="background-color: white; color: #222222; line-height: 18px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></strong>
<strong style="background-color: white; color: #222222; line-height: 18px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></strong>
<strong style="background-color: white; color: #222222; line-height: 18px;"><span style="font-family: Times, Times New Roman, serif;">“Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement?</span></strong><br />
<strong style="background-color: white; color: #222222; line-height: 18px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></strong>
<br />
<span style="line-height: 20px;"><span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white;">In general, global institutions do appear to dominate media production, a</span></span></span><span style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 18px;">n institution is an recognised organisation which is </span><span style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 18px;">entrenched</span><span style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 18px;"> within society</span><span style="background-color: white; font-family: Times, 'Times New Roman', serif; line-height: 20px;">. For example, in film, Disney is a major player owning over 4 of there own studios. However, small national companies are not entirely out of the picture. In 2011, for example, Bedlam Productions and See Saw Films, both small UK companies, achieved massive success with ‘The Kings Speech’, proving that small, national companies can also reach global audiences. In this essay I'll be using my two case studies Skyfall and The Kings Speech to answer the question.</span><br />
<div style="text-align: left;">
<span style="background-color: white; line-height: 20px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;">One of the global institutions that dominate media productions is<span style="background-color: white;"><span style="color: #333333;"><span style="line-height: 18px;"> Sony a compony who have produced and distributed many different films over the years. Because of their success they can afford to use both horizontal and vertical marketing to make their institutions’ name become recognised and by doing this it enhances their growth. </span></span></span><span style="line-height: 20px;">Skyfall (directed by Sam Mendes 2012) is an example of one of the great success of Sony as it</span><span style="line-height: 26px;"> was positively received by critics and at the box office, grossing over $951 million worldwide, and is thus far the 18th highest grossing film of all time, and became the highest-grossing film of all-time in the UK, the highest-grossing film in the James Bond series, and the highest-grossing film worldwide for Sony Pictures.</span></span></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 26px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 26px;"> </span><span style="background-color: white; color: #333333; line-height: 18px;">However, it is possible for smaller businesses to sell their products successfully; in 2011 for example Bedlam Productions and See-Saw Films with their box office success, ‘The King’s Speech.’ , both small UK companies achieved massive success with 'The Kings Speech', proving that small national companies can reach global audiences.</span></span><span style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 20px;"> </span><span style="background-color: white; font-family: Times, 'Times New Roman', serif; line-height: 20px; text-align: -webkit-auto;">‘The Kings speech’ is a traditional British story, quite patriotic and played on this fact by casting famous British actors. For example </span><b style="font-family: Times, 'Times New Roman', serif; line-height: 20px; text-align: -webkit-auto;">Helen Bonham Carter</b><span style="background-color: white; font-family: Times, 'Times New Roman', serif; line-height: 20px; text-align: -webkit-auto;"> and</span><b style="font-family: Times, 'Times New Roman', serif; line-height: 20px; text-align: -webkit-auto;"> Colin Firth</b><span style="background-color: white; font-family: Times, 'Times New Roman', serif; line-height: 20px; text-align: -webkit-auto;">. </span><span style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 20px;"> ‘The Kings Speech’ reached global audiences with a production budget of £15m compared to the Skyfall budget of £150-200m.</span></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white; color: #333333; line-height: 18px;"><br /></span></span></div>
<div style="text-align: left;">
<span lang="EN-US" style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 20px;">Sony is deemed a global institution as it owns film companies such as Columbia Pictures,</span><span style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 20px;"> on demand videos, </span><span lang="EN-US" style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 20px;">online games (e.g. psp, ps3), mobile entertainment and </span><span style="background-color: white; color: #333333; font-family: Georgia, 'Times New Roman', serif; font-size: 15px; line-height: 20px;">TV channels. Sony uses all the different media plat</span><span style="background-color: white;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: #333333; line-height: 20px;">forms to sell their films or games etc to their target audience who are predominantly teenagers and adults, they do this through horizontal integration- t</span><span style="color: #3b3835; line-height: 26px;">his is where a production company expands into other areas of one industry. Thus allowing the company to develop in a particular area of production or they can buy out another company that deals with these areas.</span></span></span></div>
<ul class="transcripts h-transcripts" style="background-color: #f6f5ef; color: #3b3835; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 13px; line-height: 17px; list-style: none; margin: 0px 180px 0px 0px; padding: 0px;">
<li></li>
</ul>
<div style="text-align: left;">
<br /></div>
<br />
<span lang="EN-US" style="line-height: 20px; text-align: left;"><span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white;">Both film companies used synergy method to distribute and sell their products. ‘The Kings Speech’ had interviews with famous actors that play characters, some of which are well know and may be role models for some people. However the methods of synergy used by MGM was much more advanced, as they used media synergy to market their film by working together with artists such as Adele who sung and co-wrote the iconic theme tune of the film and through video games and publicity stunts which was broadcasted to the world on television (</span></span></span><span style="background-color: white; line-height: 20px; text-align: left;"><span style="font-family: Times, Times New Roman, serif;">at the London 2012 Olympics) and on social sites such as youtube. </span></span><br />
<span style="font-family: Times, Times New Roman, serif; line-height: 20px; text-align: left;"><span style="text-align: justify;"><br /></span></span>
<span style="font-family: Times, Times New Roman, serif; line-height: 20px; text-align: left;"><span style="text-align: justify;">New technology has allowed new marketing strategies across different media platforms through the convergence of technologies, hence the term cross media convergence. Skyfall used this convergence in the means of Facebook and Twitter links on their won website as well as an iPad application. </span><span style="background-color: white;">Due to </span><span style="background-color: white; color: #3b3835; line-height: 26px;"> </span><span style="background-color: white; color: #3b3835; line-height: 26px;">adult consumers increasingly spending more time on digital space and social media, it was important for Sony to use it advertise its brand in this environment.</span><span style="line-height: 26px;">Skyfall has relied a lot on marketing and advertising and endorsements to get their film publicity, $28m of their budget came from their Heineken endorsement alone</span></span><span style="font-family: Times, 'Times New Roman', serif; line-height: 26px; text-align: left;">.</span><br />
<div class="MsoNormal" style="line-height: 20px;">
<span style="font-family: Times, 'Times New Roman', serif; line-height: 26px; text-align: left;"><br /></span></div>
<div class="MsoNormal">
<span style="background-color: white; font-family: Times, 'Times New Roman', serif; line-height: 20px;"> This shows the massive cost difference global institutions spend, also showing the massive budget differences to ‘The Kings Speech’ however a big budget for the marketing of this film would have been wasted as the target audience was an older demographic, patriotic citizens and royal </span><span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 20px;">enthusiasts such as the "Royal-family obsessed" Americans. Nevertheless, they still were able to market their film via cheaper ways such as newspaper advertisements and viral marketing. </span></span></div>
<span style="font-family: Times, Times New Roman, serif;"><span lang="EN-US" style="background-color: white;"><br /></span><span lang="EN-US" style="background-color: white;">Furthermore, due to the constant change and development of media it is now making it possible for films to be watched via different platforms such as on-demand, DVD's and via sites like Net flicks which now allows independent films to be seen and viewed thus suggesting that there is still a chance for the to break out into the industry.</span><span lang="EN-US" style="background-color: white;"><br /></span><span style="background-color: white;"><br /></span><span style="background-color: white; color: #1a2a2a;">To conclude I believe that media production isn’t all dominated by global institutions selling their products. As‘The Kings Speech’ is a perfect example of a film that was hugely successful and watched worldwide, regardless to the fact that wasn't produced in Hollywood and by someone who was in the "Big six." Therefore, suggesting that it is possible for independent films to get their films out, however this film was picked up by the Weinstein Brothers at a film festival, thus meaning if a independent film maker made a brought his/her film to the film festival and didn't get picked up it wouldn't be </span></span><span style="color: #1a2a2a; font-family: Times, Times New Roman, serif;">reduced, so the big producers still have the power in this particular industry. </span><br />
<span style="color: #1a2a2a; font-family: Times, Times New Roman, serif;"><br /></span>
<span style="color: #1a2a2a; font-family: Times, Times New Roman, serif;"><br /></span>
<span style="color: #1a2a2a; font-family: Times, Times New Roman, serif;"><br /></span>
<br />
<div class="MsoNormal" style="line-height: 20px;">
<span lang="EN-US"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></span></div>
<div class="MsoNormal" style="line-height: 20px;">
<span lang="EN-US"><span class="Apple-style-span" style="background-color: white;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></span></div>
Rhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.com1tag:blogger.com,1999:blog-8296301842425841621.post-62775142504815653492013-11-22T15:10:00.002-08:002013-11-22T15:10:12.973-08:00Discuss the ways in which media products are produced and distributed to audiences in Film?<span style="background-color: white; font-family: Times, Times New Roman, serif;"><br /></span>
<div style="text-align: justify;">
<div style="text-align: justify;">
<span style="background-color: white; font-family: Times, Times New Roman, serif;"><span style="text-align: start;"><span style="line-height: 20px;">In this essay I will be discussing the ways in which films are produced and distributed in the film industry I will be supporting my points with my two case studies Skyfall and The Kings Speech. The Kings Speech was </span></span><span style="text-align: start;"><span style="line-height: 20px;">an independent film , who relied on the Weinstein Company for the funding. Skyfall is the polar opposite as it was a major big budget film produced and distributed by two producers from the "Big six", hence why it had more money in order to produce and distribute this film. </span></span></span></div>
<div style="text-align: center;">
<span style="font-family: Times, Times New Roman, serif;"><span style="text-align: start;"><span style="background-color: white; line-height: 20px;"><br /></span></span></span></div>
<div style="text-align: left;">
<span style="background-color: white;"><span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 26px;">MGM & Columbia Pictures ( who are both earned by Sony, one of the "Big Six")</span><span style="line-height: 20px;"> produced and distributed Skyfall (directed by Sam Mendes 2012) </span></span><span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 26px;">Skyfall was positively received by critics and at the box office, grossing over $951 million worldwide, and is thus far the 18th highest grossing film of all time, and became the highest-grossing film of all-time in the UK, the highest-grossing film in the James Bond series, and the highest-grossing film worldwide for Sony Pictures.</span><span style="line-height: 20px;"> </span></span></span></div>
<div style="text-align: left;">
<span style="background-color: white; line-height: 20px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div style="text-align: left;">
<span style="background-color: white; line-height: 20px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div style="text-align: left;">
<span style="background-color: white; font-family: Times, Times New Roman, serif;"><span style="text-align: justify;">The advances and rise of digital technology have massively impacted the ways in which media products are produced and distributed to audiences. New technology has allowed new marketing strategies across different media platforms through the convergence of technologies, hence the term cross media convergence. Skyfall used this convergence in the means of Facebook and Twitter links on their won website as well as an iPad application. </span><span style="line-height: 26px;">Skyfall has relied a lot on marketing and advertising and endorsements to get their film publicity, $28m of their budget came from their Heineken endorsement alone.</span></span></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white; line-height: 26px;"><br /></span></span></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white;"><span style="line-height: 26px;">In contrary, The Kings Speech didn't rely on big endorsement deals or cross media convergence since their target demographic wouldn't be using those different media platforms, so it would have been wasted. Furthermore, due to it being an independent film there budget wasn't as big at £8m so they mainly relied on word of mouth reviews rather than blanket marketing as it wasn't seen a necessary. However, advertising was still necessary in order to get their audience in the cinemas, this was done through posters with iconography. The distributors cleverly played on the idea of royal iconography- to target the patriotic Brits and the Royal obsessed Americans. The trailors for this film play heavily on historical aspects and icons of Britishness which appealed to the American market as it made more money there then it did in the uk, $138 m in the US, $74M in the UK and $201M in the rest of the world</span></span></span></div>
<div style="text-align: left;">
<span style="background-color: white; line-height: 26px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div style="text-align: left;">
<span style="background-color: white; line-height: 26px;"><span style="font-family: Times, Times New Roman, serif;">Skyfall was the first James Bond film to be screened digitally in IMAX venues, regardless to the fact that it was not filmed with IMAX cameras. The films release coincided with the 50th anniversary of the James Bond series, which began with Dr. No in 1962. Skyfall was positively received by critics and at the box office, grossing over $951 million worldwide, and is thus far the 18th highest grossing film of all time, and became the highest-grossing film of all-time in the UK, the highest-grossing film in the James Bond series, and the highest-grossing film worldwide for Sony Pictures.</span></span></div>
<div style="text-align: left;">
<span style="background-color: white; line-height: 20px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div style="text-align: left;">
<span style="background-color: white; line-height: 20px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div style="margin: 0px; outline: none; padding: 0px;">
<span style="background-color: white; letter-spacing: 0px;"><span style="font-family: Times, Times New Roman, serif;"><span class="Apple-tab-span" style="white-space: pre;"> </span>So in conclusion, media products are produced through blanket distribution through multiple platforms, whilst independent cinema releases are usually more confined to film festivals or events, but can become bigger with better funding or if there is a bigger response - such as ‘The King’s Speech’, which was bought by the Weinstein brothers. However, in this type of distribution areas that in which the film would be recognised as unappealing are excluded from the release’s distribution. Digital technology may also play a part in new methods of distribution, in the updating of cinemas with 3D and IMAX screens. There has also been an impact in the way that independent films can now be shown on demand through the internet on sites such as Curzon. Suggesting that this might be the start of a new future for independent film distribution.</span></span></div>
<div>
<span style="background-color: white; letter-spacing: 0px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div style="background-color: white; text-align: left;">
<span style="color: #333333; font-family: Impact, sans-serif; font-size: 15px; line-height: 20px;"><br /></span></div>
</div>
Rhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.com0tag:blogger.com,1999:blog-8296301842425841621.post-88623005011703694412013-11-22T02:39:00.002-08:002013-11-22T02:39:27.932-08:00Gravity Case Study<br />
<div class="article-content entry-content" itemprop="articleBody" style="background-color: white; clear: both; margin: 10px auto 5px; outline: none; padding: 0px; text-align: justify;">
<div style="color: #333333; line-height: 1.4; margin: 0px; outline: none; padding: 0px; text-align: left;">
<div style="background-color: white; color: #222222; line-height: 18px; text-align: justify;">
<br /></div>
</div>
<ul style="color: #333333; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; outline: none; padding: 0px 0px 0px 2em;">
<li style="margin: 0px; outline: none; padding: 0px; text-align: left;"><span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white; line-height: 19px;">The movie was written by<b> Alfonso Cuarón</b> and his son <b>Jonás</b> they attempted to develop the project at </span>Universal Pictures<span style="background-color: white; line-height: 19px;">, however, it stayed in development for several years. After the rights to the project were sold, the project was then purchased and distributed by <b>Warner Bros.</b></span></span></li>
</ul>
<div style="color: #333333; line-height: 1.4; margin: 0px; outline: none; padding: 0px; text-align: left;">
<span style="line-height: 19px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<ul style="line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; outline: none; padding: 0px 0px 0px 2em;">
<li style="margin: 0px; outline: none; padding: 0px; text-align: left;"><span style="font-family: Times, Times New Roman, serif;"><span style="background-color: white; line-height: 19px;">Surprisingly, <b>Sandra Bullock</b> nor <b>George Clooney</b> were first choices for this film as numerous different actresses read for Sandra's part, moreover,</span><span style="background-color: white; line-height: 19px;"> </span><b>Robert Downey Jr.</b><span style="text-align: -webkit-auto;"> was primarily the male lead before leaving the project and being replaced by <b>Cloo</b></span><span style="text-align: -webkit-auto;"><b>ney</b>.</span></span></li>
</ul>
<div style="text-align: -webkit-auto;">
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 22px;">Below are the other cast members:</span></span></div>
<ol>
<li style="margin-bottom: 0.1em;"><b><span style="font-family: Times, Times New Roman, serif;">Ed Harris</span></b></li>
<li style="margin-bottom: 0.1em;"><b><span style="font-family: Times, Times New Roman, serif;">Orto Ignatiussen <sup class="reference" id="cite_ref-Aningaaq_8-0" style="line-height: 1em; unicode-bidi: -webkit-isolate;"></sup></span></b></li>
<li style="margin-bottom: 0.1em;"><b><span style="font-family: Times, Times New Roman, serif;">Paul Sharma </span></b></li>
<li style="margin-bottom: 0.1em;"><b><span style="font-family: Times, Times New Roman, serif;">Amy Warren .</span></b></li>
<li style="margin-bottom: 0.1em;"><span style="line-height: 1.4;"><b><span style="font-family: Times, Times New Roman, serif;">Basher Savage </span></b></span></li>
</ol>
<div>
<span style="line-height: 22px;"><span style="font-family: Times, Times New Roman, serif;">These cast member were mainly voices as Bullock and Clooney were the main characters, who were actually seen in this film.</span></span></div>
<div>
<span style="line-height: 22px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<ul style="list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; outline: none; padding: 0px 0px 0px 2em;">
<li style="margin: 0px; outline: none; padding: 0px; text-align: left;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: #222222; line-height: 15px; text-align: -webkit-auto;">David Heyman and </span><span style="text-align: -webkit-auto;"><span style="color: #222222;"><span style="line-height: 15px;">Alfonso Cuarón himself produced Gravity. Alfonso appears to be a triple threat as he co-wrote, produced and directed this film. </span></span></span></span></li>
</ul>
<div style="color: #333333; line-height: 1.4; text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
<ul style="color: #333333; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; outline: none; padding: 0px 0px 0px 2em;">
<li style="margin: 0px; outline: none; padding: 0px; text-align: left;"><span style="background-color: white;"><span style="font-family: Times, Times New Roman, serif;"><i>Gravity</i> had a production budget of <b><span class="nowrap" style="white-space: nowrap;">$100 million</span> </b>and was filmed digitally on multiple Arri Alexas. Principal photography on the film began in late May 2011.Live elements were shot at Pinewood and Shepperton Studios in the United Kingdom. The landing scene was filmed at Lake Powell, Arizona. Visual effects were supervised by Tim Webber at Framestore in London. The 3D was designed and supervised by Chris Parks. The majority of the <b>3D</b> was created through stereo rendering the CG at Framestore with the rest post converted.</span></span></li>
</ul>
<div style="text-align: left;">
<span style="color: #333333; font-family: Times, Times New Roman, serif;"><span style="line-height: 22px;"><br /></span></span></div>
<ul style="list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; outline: none; padding: 0px 0px 0px 2em;">
<li style="margin: 0px; outline: none; padding: 0px; text-align: left;"><span style="line-height: 14px;"><span style="font-family: Times, Times New Roman, serif;">Lighting was a big issue for them, the problem with light in outer space is that it tends to extremes of brightness or total darkness. Visual effects supervisor Tim Webber and director of photography Emmanuel Lubezki tackled this problem by creating something they called the Light Box. In which </span></span><span style="line-height: 14px;"><span style="font-family: Times, Times New Roman, serif;">Images were projected onto the walls, including the planet Earth, the International Space Station , and the distant stars “giving the actor the perspective of what their character was seeing,” Webber says “It was primarily so we could reflect the appropriate light on them, but it had the double benefit of being a visual reference for them, too.”</span><span style="border: 0px; font: inherit; margin: 0px; padding: 0px; vertical-align: baseline;"><br /></span><br /><div class="separator" style="clear: both; font-family: Helvetica, Arial, sans-serif; font-size: 14px; text-align: center;">
<a href="http://4.bp.blogspot.com/-v_nyAllNTpM/Uo8wEjQZWvI/AAAAAAAAAR0/B5EuraQucZU/s1600/Screen+Shot+2013-11-22+at+10.20.43.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="212" src="http://4.bp.blogspot.com/-v_nyAllNTpM/Uo8wEjQZWvI/AAAAAAAAAR0/B5EuraQucZU/s320/Screen+Shot+2013-11-22+at+10.20.43.png" width="320" /></a></div>
</span><span style="border: 0px; color: black; font-family: Helvetica, Arial, sans-serif; font-size: 14px; font: inherit; line-height: 14px; margin: 0px; padding: 0px; vertical-align: baseline;"><br /><br /></span></li>
</ul>
<div style="margin: 0px; outline: none; padding: 0px;">
<ul style="list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; outline: none; padding: 0px 0px 0px 2em;">
<li style="margin: 0px; outline: none; padding: 0px; text-align: left;"><span style="font-family: Times, Times New Roman, serif;"><span style="color: #333333; line-height: 1.4;">Gravity</span><span style="background-color: white; color: #333333; line-height: 1.4;"> was released in</span><b style="color: #333333; line-height: 1.4;"> 3D and IMAX 3D on October 4, 2013</b><span style="background-color: white;"><span style="color: #333333;"><span style="line-height: 1.4;">. The film's release coincided with the beginning of World Space Week. The film changed its original </span><span style="line-height: 22px;">scheduling</span><span style="line-height: 1.4;"> in November 21, 2012, to the 2013 release.</span></span></span></span></li>
</ul>
<div style="background-color: white; line-height: 1.4; margin: 0.4em 0px 0.5em; outline: none; padding: 0px; text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
<div style="background-color: white; line-height: 1.4; margin: 0.4em 0px 0.5em; outline: none; padding: 0px; text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><br /></span></div>
<div style="background-color: white; line-height: 1.4; margin: 0.4em 0px 0.5em; outline: none; padding: 0px;">
</div>
<ul style="line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; outline: none; padding: 0px 0px 0px 2em;">
<li style="margin: 0px; outline: none; padding: 0px; text-align: left;"><span style="font-family: Times, Times New Roman, serif;">Gravity has grossed a worldwide total of <b>$528,222,000</b>.</span></li>
</ul>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 22px;">Below shows the accolades attached to this film:</span></span></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 22px;"><br /></span></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-U1nTY6EDbVg/Uo8voKwuVVI/AAAAAAAAARs/W4F0bRbraNo/s1600/Screen+Shot+2013-11-22+at+10.18.31.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="96" src="http://2.bp.blogspot.com/-U1nTY6EDbVg/Uo8voKwuVVI/AAAAAAAAARs/W4F0bRbraNo/s640/Screen+Shot+2013-11-22+at+10.18.31.png" width="640" /></a></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 22px;"><br /></span></span></div>
</div>
</div>
Rhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.com0tag:blogger.com,1999:blog-8296301842425841621.post-68794735057387017622013-11-22T02:37:00.000-08:002013-11-22T02:37:00.649-08:00Curzon Cinemas<br />
<div style="background-color: white; line-height: 18px; text-align: justify;">
<div style="text-align: left;">
<br /></div>
</div>
<div style="background-color: white; line-height: 18px; text-align: justify;">
<div style="text-align: left;">
<br /></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 19px; text-align: -webkit-auto;">The </span><b style="line-height: 19px; text-align: -webkit-auto;">Curzon Community Cinema</b><span style="line-height: 19px; text-align: -webkit-auto;">, in </span>Clevedon<span style="line-height: 19px; text-align: -webkit-auto;">, </span>England<span style="line-height: 19px; text-align: -webkit-auto;">, is one of the oldest continually running purpose-built </span>cinemas<span style="line-height: 19px; text-align: -webkit-auto;"> in the world.</span><span style="line-height: 22px; text-align: left;">They own many cinemas all over the UK such as the: </span><span class="Apple-style-span" style="line-height: 22px;">Curzon Soho, Renoir Cinema, Curzon Chelsea, Curzon Richmond, Curzon Knutsford, Curzon Ripon and Curzon Mayfair.</span></span></div>
<div style="text-align: left;">
<span class="Apple-style-span" style="line-height: 22px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></div>
<div style="text-align: left;">
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 21px; text-align: -webkit-auto;">Curzon Cinemas promotes itself as a leading arthouse cinema chain which prides itself on the quality of its cinemas, its ideas and the films it shows. However, it appears that they're under paying their workers so much so that even </span><span style="line-height: 21px; text-align: -webkit-auto;">Film Producer Stanley Schtinter, who was due to be showing a film at Curzon Soho , </span>has pulled the showing in support of the workers campaign<span style="line-height: 21px; text-align: -webkit-auto;"> until the management at Curzon make a full and concerted effort to recognise the workers campaign and BECTU, the media and entertainment union for cinema workers. </span></span></div>
<div style="text-align: left;">
<span style="background-color: white; color: #333333; font-family: Times, 'Times New Roman', serif; line-height: 1.154;"><br /></span></div>
<div style="text-align: left;">
<span style="background-color: white; color: #333333; font-family: Times, 'Times New Roman', serif; line-height: 1.154;"> Curzon Home Cinema</span><span style="background-color: white; color: #333333; font-family: Times, 'Times New Roman', serif; line-height: 1.154;"> secured movies-on-demand agreement with</span><span style="background-color: white; color: #333333; font-family: Times, 'Times New Roman', serif; line-height: 1.154;"> BT, therefore they've spread out into not just cinema but the ability to be in poeples homes as well. </span></div>
</div>
Rhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.com0tag:blogger.com,1999:blog-8296301842425841621.post-87298229116713528212013-11-15T05:00:00.002-08:002013-11-26T04:12:56.337-08:00<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-vY4ehzLuVVE/UoYa5gPrgoI/AAAAAAAAALM/E4oLLyd7B4g/s1600/Screen+Shot+2013-11-15+at+12.45.15.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/-vY4ehzLuVVE/UoYa5gPrgoI/AAAAAAAAALM/E4oLLyd7B4g/s320/Screen+Shot+2013-11-15+at+12.45.15.png" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-OY2a0Ay6d8U/UoYa5i7QwII/AAAAAAAAAKs/pmU4eTXW6OE/s1600/Screen+Shot+2013-11-15+at+12.45.32.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-OY2a0Ay6d8U/UoYa5i7QwII/AAAAAAAAAKs/pmU4eTXW6OE/s1600/Screen+Shot+2013-11-15+at+12.45.32.png" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-ZC5D0PwRDnQ/UoYa5jd1kBI/AAAAAAAAAKw/XTzwUTsgf0Y/s1600/Screen+Shot+2013-11-15+at+12.45.50.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="http://2.bp.blogspot.com/-ZC5D0PwRDnQ/UoYa5jd1kBI/AAAAAAAAAKw/XTzwUTsgf0Y/s320/Screen+Shot+2013-11-15+at+12.45.50.png" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-ziWwKC7ZrmM/UoYa6CKxNGI/AAAAAAAAAK0/WCIUO8EQd94/s1600/Screen+Shot+2013-11-15+at+12.46.04.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://2.bp.blogspot.com/-ziWwKC7ZrmM/UoYa6CKxNGI/AAAAAAAAAK0/WCIUO8EQd94/s320/Screen+Shot+2013-11-15+at+12.46.04.png" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-UzclJpsmG2c/UpSPvvyBKEI/AAAAAAAAAWs/aUSXBXrSIWg/s1600/Screen+Shot+2013-11-22+at+10.40.03.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="238" src="http://3.bp.blogspot.com/-UzclJpsmG2c/UpSPvvyBKEI/AAAAAAAAAWs/aUSXBXrSIWg/s320/Screen+Shot+2013-11-22+at+10.40.03.png" width="320" /></a></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-FSYBLV0fFYQ/UpSPwcU_wlI/AAAAAAAAAW0/ujJR7e8Rl2k/s1600/Screen+Shot+2013-11-22+at+10.40.15.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="239" src="http://3.bp.blogspot.com/-FSYBLV0fFYQ/UpSPwcU_wlI/AAAAAAAAAW0/ujJR7e8Rl2k/s320/Screen+Shot+2013-11-22+at+10.40.15.png" width="320" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />Rhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.com0tag:blogger.com,1999:blog-8296301842425841621.post-41294089001101581382013-11-15T03:39:00.001-08:002013-11-22T02:39:38.494-08:00 Discuss the ways in which media products are produced and distributed to audiences, within a media area which you have studied.<span style="font-family: Times, Times New Roman, serif;"><span class="Apple-style-span" style="line-height: 15px;"><br /></span></span>
<span style="font-family: Times, Times New Roman, serif;"><span class="Apple-style-span" style="line-height: 15px;">Eon Productions and Dajaq productions produced Skyfall which earned </span><span style="background-color: white; color: #282828; line-height: 20px;">least $1bn (£620 million) at the global box office </span><span class="Apple-style-span" style="line-height: 15px;">on opening weekend it made</span></span><span style="background-color: white; color: #282828; font-family: Times, 'Times New Roman', serif; line-height: 20px;"> $80.6 million in 25 markets </span><span style="font-family: Times, 'Times New Roman', serif; line-height: 15px;">beating the previous record held by Casino Royale, it made £20.1 million in the Uk making it the 2nd highest grossing film in the UK. Grossing over $951 million worldwide, making it the 18th highest grossing film of all time. With a budget of </span><span style="background-color: white; color: #333333; font-family: Times, 'Times New Roman', serif;">$200,000,000 </span><span class="attribute" style="background-color: white; color: #333333; font-family: Times, 'Times New Roman', serif;">(estimated)</span><span style="font-family: Times, 'Times New Roman', serif; line-height: 15px;"> Skyfall had the funds to become an epic production, unlike any other film prior.</span><br />
<span class="Apple-style-span"><span style="font-family: Times, Times New Roman, serif;"><br /><span style="line-height: 15px;">Skyfall relied on cross media convergence and synergy in its production as they worked with the music industry to get Adele to sing the iconic theme tune for the movie. They also relied on this through: Tv channels, or a month Sky had a 007 channel which solely aired James Bond films, Skyfall has its own website to promote the film, there was apps, Skyfall games , DVD's and CD's as there was a soundtrack of all he songs that were used in the film. </span></span></span><br />
<br />
<span class="Apple-style-span"><span style="font-family: Times, Times New Roman, serif;"><br /><span style="line-height: 15px;">Because Eon Productions (which is owned by MGM) is a mainstream major film company they can afford to let directors experiment with the film making process in the way Sam Mendes did, as he updated the whole James Bind image and made it more current. They can afford to take huge risks because they have a strong success rate in high grossing movies (such as Casino Royale and Quantum of Solace). They were able to accelerate visual effects technology and potentially reinvent the way in which films are made.</span></span><span style="line-height: 15px;"><span style="font-family: Times, Times New Roman, serif;">Firstly, there are a lot of issues raised in contemporary media practice. One major issue is dominance. Eon productions isn't as big as companies such as 21st Century Fox therefore they were unable to solely produce and distribute their films so they had to use the following distributers:</span></span></span><br />
<span class="Apple-style-span"><span style="line-height: 15px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span></span>
<br />
<span style="background-color: #f6f5ef; color: #3b3835; line-height: 26px;"><span style="font-family: Times, Times New Roman, serif;">Skyfall was distributed by Columbia Pictures and Metro-Goldwyn-Mayer. The film was released on DVD and Blu-Ray in the US on 12th February 2013 and in the UK on 18th February 2013. The film is now available on Itunes, Lovefilmand home TV box office (Sky and BT).</span></span><br />
<ul class="simpleList" style="color: #333333; list-style-type: none; margin: 0px 0px 0px 8px; padding-left: 0px;"><span style="font-family: Verdana, Arial, sans-serif; font-size: 13px;"> </span></ul>
<span style="font-family: Times, Times New Roman, serif;"><span style="line-height: 15px;">Skyfall used synergy with products such as: Sony PS3, </span><span style="line-height: 15px;">phones, games, DV's, CD's and soundtrack as they were all released around the same time, when there was hype about the film. </span><span style="line-height: 15px;">Skyfall was the first Bond film to be released in Imax cinemas even though it wasn't filmed in Imax. Moreover, the release of the film coincided with the 50th anniversary of the Bond franchise, which began in 1962 with Dr No.</span></span><br />
<br />
<br />
<span class="Apple-style-span" style="font-family: Times, Times New Roman, serif;"><br /></span>Rhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.com0tag:blogger.com,1999:blog-8296301842425841621.post-41040304282446777562013-10-18T02:49:00.001-07:002013-10-18T13:21:44.196-07:00What factors have contributed to the success of Skyfall?<span style="font-family: inherit;"><span style="line-height: 20.71px;"><span style="background-color: white; color: #282828; font-size: 14px; line-height: 20.71px;"></span></span><br /></span>
<span style="font-family: inherit;"><span style="background-color: white; color: #282828; font-size: 14px; line-height: 20.71px;">It has been announced that Skyfall has earned at least $1bn (£620 million) at the global box office, with $710.6 million (£440 million) being made outside of North America.</span><span style="background-color: white; font-size: 14px; line-height: 22.45px;">But what has made it so successful? In this essay I'll be discussing</span><span style="background-color: white; font-size: 14px; line-height: 22.45px;"> the contributing factors in Skyfall's success at the box office.</span></span><br />
<span style="font-family: inherit;"><span style="background-color: white; line-height: 22.45px;"><br /></span><span style="color: black;">
The distributing team played a huge part in the films success, as stated, this is supported by the quote from Gary Barber, <span style="color: black;">MGM's Chairman and CEO."It is truly thrilling to reach this incredible milestone. With tremendous gratitude to Barbara and Michael, Sam, Daniel and our partner Sony, and to all of the dedicated distributors and fans across the globe, we are so proud of both Skyfall and our 50 year association with James Bond."</span></span><span style="background-color: white; line-height: 22.45px;"><br /></span><span style="color: black;">
</span><span style="background-color: white;"><span style="font-size: 14px; line-height: 22.45px;"><br /></span></span><span style="color: black;">
<span style="background-color: white; font-size: 14px; line-height: 20.71px;">Its popularity is a boost for MGM following a turbulent few years, in which the studio came close to collapse and filed for bankruptcy protection.</span></span></span><br />
<span style="background-color: white;"><span style="color: black; font-family: inherit;"><span style="font-size: 14px; line-height: 20.71px;">The actors contributed to the success of the film massively as there was </span><span style="font-size: 15px; line-height: 22px;">a magnetic performance from Oscar winner </span><strong>Javier Bardem</strong><span style="font-size: 15px; line-height: 22px;">, who delivered one of the most memorable Bond villains in recent years. In fact, his character of Silva has been touted as the best onscreen baddie since Heath Ledger’s iconic turn as the Joker in </span><em style="font-size: 15px; line-height: 22px;">The Dark Knight</em><span style="font-size: 15px; line-height: 22px;">.</span></span></span><br />
<span style="font-family: inherit;"><span style="color: black;"></span><br /></span>
<span style="font-family: inherit;">The marketing of this film also had a massive impact on the success, as it helped to create a huge buzz, adverts such as: the viral coke advert, the Heineken ads (they contributed £28 million, a 1/3 of their overall budget), the Omega (watch) ads etc.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit; font-size: 15px; line-height: 22px;"><span style="color: black;">Adele's song played a huge part in the success</span> of the film as it went to number one and was the first Bond theme song to be awarded with an Oscar. This created a huge buzz all around the world. In addition, this song stayed true to the Bond image as it was suave, cool and sophisticated but it had a modern edge which made it current.</span><br />
<span style="font-family: inherit;"><span style="font-size: 15px; line-height: 22px;"><br /></span>
<span style="font-size: 15px; line-height: 22px;">Furthermore, this film appealed to a far diverse audience as it stayed true to the traditional Bond series by including the fast cars and the gadgets but with a modern twist i.e. the gun. Moreover, this Bond film appeared more to women in comparison to the other Bond films as the female characters weren't seen as sexual objects for Bond to sleep with then eventually fails to save them resulting in their demise, this film showed women to be strong and powerful as the "Bond girl" was revealed at the end of the film; as the character "Ms Moneypenny". Alternatively, the characters Ms Moneypenny and M were seen as Bond's equals in this film and not just background characters. </span></span><br />
<span style="font-family: inherit; font-size: 15px; line-height: 22px;"><br /></span><span style="font-family: inherit;">
Alternatively, the fact that Skyfall has a rather multi-cultural cast also had an impact on the films success as it was able to appeal to a broader audience, as they have actors from Spain, China, France etc. However the film didn't do as well in China as it expected as according to reports, some of its scenes have been censored and altered to make it acceptable to the Chinese authorities. </span><span style="font-family: inherit; font-size: 15px; line-height: 22px;"><br /></span>
<span style="font-family: inherit; font-size: 15px; line-height: 22px;"><br /></span><span style="font-family: inherit; font-size: 15px; line-height: 22px;">In conclusion, the main factors that contributed to the success of Skyfall was the marketing, with events like the 2012 Olympics- the brilliant PR stunt done with the Queen, which was played to millions of people worldwide at the Opening ceremony and all the advertising, as they were in conjunction with </span><span style="background-color: white; font-family: inherit; font-size: 16px; line-height: 22px;">Coke, Sony, </span><span style="font-family: inherit;">Heineken</span><span style="background-color: white;"><span style="font-family: inherit;"><span style="line-height: 22px;">, BMW, Omega watches and many more. Furthermore, </span></span><span style="line-height: 22px;">production</span><span style="font-family: inherit;"><span style="line-height: 22px;"> practices such as choosing the noted and well </span></span><span style="line-height: 22px;">acclaimed director Sam Mendes was key to the success of the film and updating the Bond franchise to be more slick and modern (like the Bourne films, as prior to this film being made, there was a lot of press saying that Bourne was doing James Bond better than James Bond)</span><span style="font-family: inherit;"><span style="line-height: 22px;"> by not having so many cliche car chases, but enough to stay true to the Bond image.</span></span></span>Rhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.com0tag:blogger.com,1999:blog-8296301842425841621.post-83794815209271460732013-10-15T04:28:00.002-07:002013-10-15T04:28:19.096-07:00The film industry and how it has changed over the years<span style="font-family: inherit;"><span style="font-size: small;"><span style="font-weight: normal;"><br /></span></span><span style="font-size: small;"><span style="font-weight: normal;"><span style="background-color: white; line-height: 18px; text-align: -webkit-auto;">The film industry has been a major part of our entertainment over the years. The industry itself has thought to have started in the late 1800's when the first motion picture camera was invented.</span></span><span style="line-height: 18px; text-align: -webkit-auto;">Considering this film, the film industry has changed fundamentally, with films lasting for longer than 2 seconds. Such as the latest film from the franchise Lord of The Rings of The Hobbit (2012) which lasted near to 3 hours. </span></span></span><br />
<span style="font-family: inherit;"><span style="font-size: small;"><span style="line-height: 18px; text-align: -webkit-auto;"><br /></span></span></span>
<div style="text-align: center;">
<span style="font-family: inherit;"><span style="font-size: small;"><span style="font-family: inherit;">Below is an interview with a film enthusiast called Iman. In this interview I've asked him how he feels the industry has changed and if he thinks its changed for the better or if he feels the major film companies have gotten lazy and ran out of ideas.</span></span></span></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.youtube.com/embed/d6OOrowMEbE?feature=player_embedded' frameborder='0'></iframe></div>
<br />Rhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.com0tag:blogger.com,1999:blog-8296301842425841621.post-22607233543501587172013-10-13T12:40:00.003-07:002013-11-29T04:03:48.324-08:00Skyfall prezzi <iframe frameborder="0" height="400" src="http://prezi.com/embed/hsjabdoochtn/?bgcolor=ffffff&lock_to_path=0&autoplay=0&autohide_ctrls=0&features=undefined&disabled_features=undefined" width="550"></iframe>Rhianna Biggshttp://www.blogger.com/profile/18091795175742975574noreply@blogger.com0