Eon Productions and Dajaq productions produced Skyfall which earned least $1bn (£620 million) at the global box office on opening weekend it made $80.6 million in 25 markets beating the previous record held by Casino Royale, it made £20.1 million in the Uk making it the 2nd highest grossing film in the UK. Grossing over $951 million worldwide, making it the 18th highest grossing film of all time. With a budget of $200,000,000 (estimated) Skyfall had the funds to become an epic production, unlike any other film prior.
Skyfall relied on cross media convergence and synergy in its production as they worked with the music industry to get Adele to sing the iconic theme tune for the movie. They also relied on this through: Tv channels, or a month Sky had a 007 channel which solely aired James Bond films, Skyfall has its own website to promote the film, there was apps, Skyfall games , DVD's and CD's as there was a soundtrack of all he songs that were used in the film.
Because Eon Productions (which is owned by MGM) is a mainstream major film company they can afford to let directors experiment with the film making process in the way Sam Mendes did, as he updated the whole James Bind image and made it more current. They can afford to take huge risks because they have a strong success rate in high grossing movies (such as Casino Royale and Quantum of Solace). They were able to accelerate visual effects technology and potentially reinvent the way in which films are made.Firstly, there are a lot of issues raised in contemporary media practice. One major issue is dominance. Eon productions isn't as big as companies such as 21st Century Fox therefore they were unable to solely produce and distribute their films so they had to use the following distributers:
Skyfall was distributed by Columbia Pictures and Metro-Goldwyn-Mayer. The film was released on DVD and Blu-Ray in the US on 12th February 2013 and in the UK on 18th February 2013. The film is now available on Itunes, Lovefilmand home TV box office (Sky and BT).